It will continue to evolve as we change and the world changes around us. Along with Mozilla team members Liza Ruzer, Stephen Horlander, Natalie Linden, and Sean Martell, they formed the core working team.įinally, we’re grateful to everyone who has commented on this blog with your passionate opinions, critiques, words of encouragement, and unique points of view.Īs a living brand, Firefox will never be done. Three members of our cross-org team have since moved on to new adventures: Madhava Enros, Yuliya Gorlovetsky, and Vince Joy. We worked across internal brand, marketing, and product teams to reach a consistent brand system for our users. Michael Chu of Ramotion was the driving force behind the new parent brand and system icons.
FIREFOX ANIMAL FULL
Jon Hicks, the designer behind the original Firefox browser logo, was full of breathtaking design and wise advice. Michael Johnson of Johnson Banks provided early inspiration while working on the Mozilla brand identity. The Firefox brand exploration began more than 18 months ago, and along the way we tapped into many talents. While others can speak only to settings, we ground everything in our ethos.
Now we’re giving voice to our point of view. Our products prove that we are driven by strong convictions. We make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points. Start conversations, Partner, collaborate, educate and inform. We want what’s best for the internet and for the world. We disrupt the status quo because it’s the right thing to do. It’s a radical act to serve others before ourselves. Radical.It’s a radical act to be optimistic about the future of the internet. The brand system is built on four pillars, present in everything we make and do: Everything Firefox is backed by our Personal Data Promise: Take Less, Keep It Safe, No Secrets. Unlike Big Tech companies that claim to offer privacy but still use you and your data, with us you know where you stand. With each release, our products will continue to add features that protect you and alert you to risks. Privacy is woven into every Firefox brand experience. Button colors signal common actions within products and web experiences.
FIREFOX ANIMAL UPDATE
That includes the famous Firefox Browser icon for desktop and mobile, and even that icon is getting an update to be rolled out this fall.
When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. Today we’re introducing the Firefox parent brand - an icon representing the entire family of products. Now Firefox has a new look to support its evolving product line. That’s just the beginning of the new Firefox family. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Firefox is a browser AND an encrypted service to send huge files. The “Firefox” you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. (Just look how it circumnavigates the globe.) That fabled flexibility now enables Firefox to adapt once again to a changing environment. Well, Firefox has another trait not found in earthly foxes: stretchiness. It’s known for being quick, clever, and untamed - attributes easily applied to its mythical cousin, the “Firefox” of browser fame.
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